Network News, February 2006, A Coldwell Banker Johnston Publication

Did you know that Coldwell Banker has partnered with Google and our brokers and agents in Canada can get $25 of free advertising from Google right now!??! This is great news, but you have to act quickly to take advantage, you only have until the end of the month to claim your $25 coupon, so here is some information to show just how easy, affordable and effective advertising on Google can be.

At Coldwell Banker Johnston we've been paying for ads on Google since the beginning of December. For about $900 we've gotten over 300 leads, from that 3 deals, 2 listings and 3 referrals with a ton in the pipeline. Considering stats show that a web lead takes 6-24 months to close, we're very excited about the results. Not convinced? Check out this "webinar" created specially for Coldwell Banker - it has some great info and stats and remember you saw it in Network News first!.

What are Google Adwords (aka search engine marketing, aka pay-per-click advertising)? Well, go to Google, and type in a phrase that you hope will bring up your web site. You'll probably find some "sponsored links" at the top of the search results as well as along the right hand side of the screen; these sponsored links are Google Adwords.

Alright, so how does this all work? First, get your $25 coupon - go to www.google.com/coldwell and follow the instructions on the top right hand corner of the page by March 31. They'll then e-mail you a coupon and instructions.

Then you'll need to create a Google "Adwords" account by entering some basic information, including your credit card. This online tutorial completely explains everything you need to know about setting up your campaigns, and allows you to follow along and create your entire campaign while you watch the video.

Adwords advertising is similar to classified advertising - you get a few lines of text, and a link to your web site. You get to target your ad to people located in specific geographic locations. The big difference is you set your own budget - you only pay for your ad when someone actually clicks on it, and you determine how much you are willing to pay each time someone clicks on your ad. You choose a daily budget, so there are no surprises at the end of the month.

All in all it's a highly effective and affordable way to advertise. Before you start advertising your web site, make sure your site offers value to consumers, is optimized to generate leads, and you have a way to manage your .

	Google Adwords Step-by-Step				Key Benefits of Adwords
	Did you know that Coldwell Banker has partnered with Google and our brokers and agents in Canada can get $25 of free advertising from Google right now!??! This is great news, but you have to act quickly to take advantage, you only have until the end of the month to claim your $25 coupon, so here is some information to show just how easy, affordable and effective advertising on Google can be. At Coldwell Banker Johnston we've been paying for ads on Google since the beginning of December. For about $900 we've gotten over 300 leads, from that 3 deals, 2 listings and 3 referrals with a ton in the pipeline. Considering stats show that a web lead takes 6-24 months to close, we're very excited about the results. Not convinced? Check out this "webinar" created specially for Coldwell Banker - it has some great info and stats and remember you saw it in Network News first!. What are Google Adwords (aka search engine marketing, aka pay-per-click advertising)? Well, go to Google, and type in a phrase that you hope will bring up your web site. You'll probably find some "sponsored links" at the top of the search results as well as along the right hand side of the screen; these sponsored links are Google Adwords. Alright, so how does this all work? First, get your $25 coupon - go to www.google.com/coldwell and follow the instructions on the top right hand corner of the page by March 31. They'll then e-mail you a coupon and instructions. Then you'll need to create a Google "Adwords" account by entering some basic information, including your credit card. This online tutorial completely explains everything you need to know about setting up your campaigns, and allows you to follow along and create your entire campaign while you watch the video. Adwords advertising is similar to classified advertising - you get a few lines of text, and a link to your web site. You get to target your ad to people located in specific geographic locations. The big difference is you set your own budget - you only pay for your ad when someone actually clicks on it, and you determine how much you are willing to pay each time someone clicks on your ad. You choose a daily budget, so there are no surprises at the end of the month. All in all it's a highly effective and affordable way to advertise. Before you start advertising your web site, make sure your site offers value to consumers, is optimized to generate leads, and you have a way to manage your .				Your campaign is up and running in 15 minutes You set your own budget You decide how much you're willing to pay for clicks You can pause and restart your campaign at any time (when we're away at conferences we just pause our campaign and leads stop coming in You can track exactly how many people have seen your ads, and how many people have clicked on them, depending on your web site. you can even track your conversion rate (how many clicks turn into leads) You decide in what geographic areas you want your ads displayed You decide what keyword searches your ads are shown for You can modify your campaign at anytime, yourself You decide what page of your site visitors are directed to when they click on your ad